The Story
When the big automakers started pulling out of Detroit, they left behind empty factories and a lot of skilled workers with nothing to do. We picked up where they quit. Rhino exists because somebody had to build a truck that actually earns the word "heavy-duty", not another glorified grocery-getter with a lift kit.
Over 500 horsepower, 1,000 lb-ft of torque, and double the hauling capacity of anything else you can drive without a CDL. This thing makes the F-250 look like a mid-size. It's big, it's loud, and it does the job you bought it for.
Every single one is assembled right here in Detroit by people who know what a real truck is supposed to be. American steel, American labor, no exceptions.
Raw Power
Engine
500+ HP Diesel
Diesel. Big block. More horsepower than most people know what to do with.
Torque
1,000 LB-FT
That's not a typo. One thousand pound-feet, right to the wheels.
Towing
2× The Competition
Whatever the other guys say they can tow, we double it.
Fuel Economy
15 / 12 MPG
15 highway, 12 city on diesel. For a truck this size, you could do a lot worse.
License
No CDL Required
Biggest thing on the road you can legally drive with a regular license.
Origin
Detroit, USA
Designed and built in Detroit. Not assembled — built. There's a difference.
Choose Your Rhino
Own the Road
Starting MSRP
$95,000
- 500+ HP Diesel Engine
- All Paint Options Available
- Heavy-Duty Towing Package
- Oversized Off-Road Tires
- Reinforced Steel Bed
- Premium Interior